End-of-Project Evaluation of the NetMark Plus Malaria Social Marketing Program
TMG conducted an end-of-product evaluation of the NetMark Plus (NM+) Program in Ethiopia.
As a part of the evaluation, TMG assessed the program’s impact and achievements, implementation and progress, and challenges encountered; document lessons learned; and formulated recommendations for future and social marketing activities and alternate strategies in the context of the national availability of free bednets. TMG employed evaluation methodology in conjunction with USAID/Ethiopia that incorporated qualitative methods. The NM+ program was an eight-year field support program funded by the U.S. Agency for International Development (USAID) and was implemented by the Academy for Educational Development (AED) since 1999. Its goal was to reduce illness and death from malaria in sub-Saharan nations by creating sustainable commercial markets for insecticide-treated nets (ITN) in 10-15 African countries. Following the evaluation, TMG concluded that USAID supported program interventions should continue specifically by increasing supply and access to bednets– especially for vulnerable groups– and promoting malaria-related information education and behavior change communications to the general population. Additionally, TMG’s evaluation established that technical assistance, such as NM+, should also be continued in supporting local production and registration objectives.